Privacy Policy

Last updated: November 2026

Who we are

The Diamond Centre, 36 Warstone Lane, Hockley, Birmingham B18 6JQ (“we”, “us”) is responsible for the personal information collected through this website. If you have any questions about this policy or your information, please contact us on 0121 236 6803, by email at mikechristopher@btconnect.com, or by post at the address above.

What information we collect

When you send us an enquiry through our website, we collect the details you give us: your name, email address, telephone number (if provided), your message and, where relevant, the product you are asking about.

When you visit our website, some technical information is collected automatically, such as your IP address, browser type and the pages you visit. This is used to keep the website working and secure.

How we use your information

We use your information only to:

• reply to your enquiry and arrange appointments;
• provide quotes and information about our jewellery and services;
• keep records of our dealings with you, including for legal and accounting purposes;
• protect our website from spam and misuse.

Our lawful basis is our legitimate interest in responding to your enquiry, or taking steps at your request before entering into a contract with you. We will not send you marketing messages unless you have asked us to, and we never sell your information.

Who we share it with

We do not share your information with anyone except trusted service providers who help us run our website and email (for example, our website host and email provider), or where we are required to by law. These providers may only use your information on our instructions.

How long we keep it

We keep enquiry details for as long as needed to deal with your enquiry and for up to two years afterwards, unless you become a customer, in which case we keep sale records for as long as required by law (normally six years).

Cookies and third-party services

Our website uses a small number of cookies that are needed for it to work. Some pages include content from other companies, such as Google Maps, Google reCAPTCHA (to protect our forms from spam) and links to Facebook and Instagram. These services may set their own cookies and collect information under their own privacy policies.

Your rights

Under UK data protection law you have the right to:

• ask for a copy of the information we hold about you;
• ask us to correct or delete your information;
• object to or ask us to limit how we use it.

To make a request, please contact us using the details above. If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page.