Everything you need to know before choosing your diamond jewellery.
The 4Cs of diamonds
Cut – how well a diamond is shaped and polished. A well-cut diamond reflects light beautifully and has the most sparkle.
Colour – white diamonds are graded from D (colourless) down the alphabet. The closer to colourless, the rarer the diamond.
Clarity – how free a diamond is from tiny natural marks. Many are invisible to the naked eye.
Carat – the weight of the diamond. Larger diamonds are rarer, but cut, colour and clarity matter just as much to how a diamond looks.
Our team will happily explain the 4Cs in person and show you the difference side by side, so you can find the best balance for your budget.
Choosing your metal
Platinum – naturally white, hard-wearing and ideal for engagement rings worn every day.
18ct white gold – a bright white finish at a lower price than platinum.
18ct yellow gold – warm and classic.
18ct rose gold – a soft, romantic pink tone.
Frequently asked questions
Can I see the jewellery before I buy?
Yes – our showroom on Warstone Lane has over a thousand pieces to view. We’re open seven days a week, and private appointments are available.
Are your diamonds ethically sourced?
Yes. All of our stones are ethically sourced, with GIA, IGI and HRD independently graded diamonds available.
Can you make something unique for me?
Absolutely – bespoke design is one of our specialities. See Your Bespoke Journey for how it works.
Is a design available in other metals or diamond sizes?
Most of our designs are available in platinum and 18ct white, yellow or rose gold, and in a range of diamond sizes and qualities to suit your budget.
How do I find out a price?
Prices depend on the diamond and metal you choose. Call us on 0121 236 6803, send an enquiry from any product page, or visit the showroom and we’ll give you options to suit your budget.
What ring size do I need?
The easiest way is to visit us and be measured. If you’re planning a surprise, bring a ring that’s already worn on the right finger and we can size it for you.
Do you offer resizing, repairs or cleaning?
Please get in touch and tell us what you need – we’ll be happy to advise.
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